2010 Kia Pro Ceed

“At the rear, the side beltline tracks the outside edge of the all-new jewel-like rear lamp cluster and flows seamlessly into and around the rear bumper which is extended by 5 mm. This flow is echoed by a crisp crease line between the metal edge of the tailgate and the rear screen. This subtle stress line wraps around the inside edge of the light clusters, seeming to push them outwards, making the car look wider. Flow lines are also created by the rear wheel arch and rear bumper with corner ridges that pick-up on the swage lines. Unlike other cee’d models, the exhaust tailpipe on the pro_cee’d is boldly displayed,” concludes Guillaume.

Under the guidance of Guillaume, pro_cee’d was styled by a dedicated multinational Kia design team in Germany, assisted by a design team in Korea. Like other members of the family, the third cee’d model is exclusively tailored to meet the requirements of the European C-segment and the tastes of European consumers.

kia pro ceed

Kia pro ceed news : “The profile makes pro_cee’d truly distinctive. While the windscreen angle is unchanged, the screen is much shallower and the vehicle height is reduced by 30 mm. The cant rail above the door and side window is deeper. The doors, which are 276 mm longer than the pro_cee’d’s 5-door cousin, have a unique design that highlights the sporty character of this model. The beltline rises much more steeply towards the rear. To ’sit’ the car even more securely on the road, the blade-shaped swage line has a sharper section and both the top and bottom edges rise at the rear, blending into the wheel arch.

“The side window, C-Pillar and tailgate spoiler are of course all new and although the rear screen is steeply raked, rear headroom remains good and the trunk capacity is unchanged. The rear wing panels are pulled in a little (compared with the 5-door) so the rear wheel arches appear to protrude further from the main body – although the overall width is unchanged,” comments Guillaume.